Mildun Training Center of Illinois Website - Live
Here is Mildun Training Center of Illinois’ website. Feel free to click the links and access the website as though you’re there. Take note, every animation was custom built for this company and their products. The images were personally retouched, resized, and optimized for performance and appearance.
Navigate throughout the website to see the different ways we can communicate information to readers. Your customers and prospects will be able to see the most important information about using your services before they even get to your website, but once they get there, there’s much more in store for them. This is just step one for the website, as we build a client base, more features will be added to allow the business to communicate directly with its customers.
On the back end, we are able to analyze which content is drawing attention and impressions, as well as the content that is underperforming. This allows us to continually improve the website, driving more visitors every day and bringing new business to the salon.
Logo and Brand Design
Step one was to update the look for Mildun Training Center of Illinois, a vocational training school that had been in business for over 20 years and was looking to finally establish an online presence. They wanted to mark the new era of their business with clean, clear branding so their new and existing customers could instantly recognize them. As a team, we reviewed the new logo options to create a striking professional look that would stick out in prospective students’ minds as they move forward in a new direction.
Once the client and our team agreed on a logo, we created additional versions of the logo to work better in particular circumstances. In some cases, you want to have a logo that is stacked vertically to show the full size and scale of the look you’re trying to achieve; with the vertical logos, we wanted to display the full name of the business and give off that hint of magic. For the horizontal logos, we removed the “hair & spa” text and added an additional flourish. This logo works better on documents and on widescreen monitors.
Business Cards, Branding, and Collateral
We went through a number of iterations for the new business cards, and wanted to extend the whimsical star indent through to the salon’s appointment cards. Many of their clients leave their salon with one of these in hand, so we wanted both sides of the card to be distinctive and recognizable.
In addition to creating business cards, the salon was interested in creating an online promotion for new clients to incentivize prospects to make the decision and come through their doors for the first time. We wanted to accentuate the style of the salon in the coupon and continue with brand appropriate colors and fonts to ensure a cohesive look and feel.
The coupon was designed to fit phone screens specifically so clients can bring in a screenshot without having to print anything out. Much of our focus in web design and collateral is around customer phone use, as that is the most common way your customers will interact with you online.